Syntezia Sàrl is a Swiss company, created by Yves Zieba, and registered in Geneva.

The industries and sectors that power our world are evolving rapidly. They must find ways not only to succeed, but also to strengthen the talents, ecosystems and economies they touch.

We help our clients co-create a desirable and sustainable future through our services.

Syntezia Sàrl is an independent private company which has its own startup studio.

We have evolved and strengthened our capabilities to meet the changing needs of our customers.

Syntezia Sàrl is also host to a user-focused living lab specializing in Tech4Good, decarbonization, nature-based solutions.

Our living lab is organized by mediation circles (health and well-being, education, creativity and culture, raw materials and energy, civil security, mobility, bioeconomy and biodiversity, sustainable finance, sustainable IT, digital, defense and industry 5.0, buildings smart for smart cities).

Our goal is to create a stronger future for the next generation.

We strive to solve tough problems with some of the most complex, challenging, and evolving innovative companies and organizations.

Our work ethics can be summarised as follow :

1. Integrity: Uphold honesty and transparency in all dealings, fostering trust among team members and clients.
2. Collaboration: Promote teamwork and open communication, valuing diverse perspectives and encouraging collective problem-solving.
3. Respect: Treat all individuals with dignity, acknowledging their contributions and fostering an inclusive work environment.
4. Excellence: Strive for high standards in all work, continuously seeking improvement and innovation in processes and products.
5. Accountability: Take responsibility for actions and outcomes, ensuring reliability and follow-through on commitments.
6. Empathy: Cultivate understanding and support for colleagues and clients, recognizing the human aspect of business.
7. Sustainability: Commit to ethical practices that consider social and environmental impacts, aligning business objectives with broader societal goals.
8. Adaptability: Embrace change and remain flexible in the face of challenges, fostering resilience and continuous learning.

By adhering to these work ethics, Syntezia Sàrl aims to create a positive, productive workplace that attracts talent and builds strong relationships with clients and stakeholders.

We encourage open, radical and disruptive innovation at every opportunity to create diverse, interdisciplinary and transdisciplinary teams aligned with our work ethics and we help them transform their original ideas into tangible action plans and proposals (evaluated for their excellence, impact and quality).

Knowledge allows us to act.

We provide a 360-degree view of risks and opportunities across the entire value chain of emerging innovation ecosystems.

ulture change and skills development are integrated into every project.

Here are some practical examples of work packages and past activities

• Business models (open, sustainable, circular, regenerative)
• Grouping methods
• Expert interviews
• Qualitative interviews
• Persona
• Definition of the ICP (ideal customer profile)
• Value Proposition (Painkillers & Gain Creators)
• Co-design and co-creation workshops
• Group discussion
• User Acceptance Testing
• Rapid Prototyping and Wireframing
• Eye tracking
• Quasi-experience
• Real-world experience
• Participatory observation
• User Stories
• Narrative of the story
• Use case
• Theory construction
• Quantitative surveys
• Implementation of visual management tools
• Dissemination activities
• External communications plan
• Operations Seminars

Our #1 differentiator: ENTHUSIASM! !!

We are passionate about shared success.

• Strive to exceed the expectations of our customers and partners
• Measure progress and share successes
• Encourage co-creation and co-development
• Demonstrate a real desire to do well
• See the positive in every situation and in every person
• Use design and systems thinking to tackle complex problems
• Use our communication channels for maximum impact